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Are we really this stupid? Let’s take a closer look. I mean this is Nestle after all, a company fairly high up on my personal list of worst companies on this planet. So what’s their plan? According to this news blurb, they plan to „ditch single-use plastic“.
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Checking their German website, I found their plastics strategy (nestle.de/plastik). According to that, they want to reduce some less recyclable plastics and switch to other materials, also focusing on „monomaterials“ or other packaging such as paper.
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Now I gotta say that that certainly sounds like progress from the status quo. But is this really worth celebrating? Or pushing this from those „green“ accounts?
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Does they’re strategy match their vision? I doubt it. Same for this “single-use” stuff. Look at the way most people treat plastic trash today. Is that plastic bag or cup still going in the trash? Or be left on the beach? Very likely.
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Is any of this innovative? No. Also 2025 is 6 years off. You’re the biggest food company in the world. Want to be great? Do it until the end of 2020. Boom. Now we’re talking. But we’re not. Instead we’re talking about switching from one kind of plastic to the next 😑
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And at the end of the day, they’re still Nestle. Doing stuff like selling people’s water off in bottles while telling them to save water cause it’s getting scarce. And “we” are being so stupid and jump on their PR wagon 🤦♀️
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Anyway, thanks for coming to my TED talk. Wanted to get this out of my head before going to sleep. Let’s stop falling for big companies greenwashing nonactions, can we? Thanks, and good night 👋

